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SUNY New Paltz Design Week 2020 Branding

This branding project consisted of creating and designing a full brand for SUNY New Paltz's Design Week 2020 including font palette, color palette, and developing a distinct visual identity. The work included posters, Instagram posts, website banners, an animated gif, and a style guidebook to describe the development of the brand and its features.

I independently developed the brand under the guidance of a Graphic Design professor as part of my independent study of the Spring 2020 semester.

Link to PDF

Style Guide

Final Poster

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Animation

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Save The Date Animation

This animation was the first announcement of Design Week that introduced the brand to the public and caught the attention of the campus.

Banners

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