DATAGRAPHIC
DATAGRAPHIC, a premier custom and commercial printer based in New York, sought to revamp their website to better reflect their status as a leader in high-end, luxury print. The goal was to modernize the site, improve search functionality, and position it as a go-to resource for all things print.
The website prominently features photography and case studies, highlighting their diverse portfolio and delving into the technical details of each project. A major upgrade is the site's advanced filtering system, which is specifically tailored to each showcased capability, making it easier for visitors to explore relevant projects. This led to a slight revamp on their overall branding featuring an upgrade in typography.
A full-screen video greets visitors at the brand's entrance, showcasing standout projects to immediately capture attention. Throughout the site, images have been enlarged to emphasize the company's expertise and craftsmanship, offering a visually immersive experience that reflects DATAGRAPHIC’s commitment to excellence in print.
Web Design, Social Media & Marketing
Website
Social Assets
Instagram + Social Content
The DATAGRAPHIC Instagram showcases a curated blend of project highlights, print resources, and an inside look at various print processes. As part of my role, I’m responsible for representing the DATAGRAPHIC brand across all marketing channels—including Instagram, LinkedIn, email campaigns, and website case studies—ensuring a consistent and engaging presence across platforms.
Video
Help direct the creative vision for DATAGRAPHIC’s featured longform video, offering a behind-the-scenes look at the print shop’s operations and showcasing the daily use of in-house presses on a range of custom print projects.